The true cost of website downtime & how to mitigate it’s impact

It’s your webmaster’s worst nightmare, and surprisingly affects most online businesses at one point or another regardless of their size. What matters though is understanding that server issues and errors will happen and putting in place a pragmatic plan to mitigate or at least minimize the cost of the impact. Let’s look at how downtime …

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What is the impact of website performance eCommerce conversion rates?

Conversion on an e-commerce site is the most critical metric you should be focusing on. You will often hear the need to optimize your website speed, but how big of a factor is page load speed when it comes to conversion rate? Well it turns out it’s rather big… So quick refresher for those new …

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The 18 best tools to measure and track your website performance

Analysing your website can tell you a lot of interesting information. A tool can show the speed of your website; how images might be affecting its performance; insights into your script, JavaScript, and CSS; how your Content Delivery Network (CDN) is performing; and, last but not least, the functionality of your HTTP headers. By getting …

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Hexometer new feature spotlight: Search console improvements + UI upgrades

The Google search console platform provides a wealth of information directly from Google, including how many times your website has appeared in the Google search results, how many clicks a page received, click-through rate and average position metrics. The problem is that these metrics don’t tell you what caused the drop or spike in performance. …

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