If you are an online publisher or blogger your business depends on great content, building your organic traffic, and creating a brand that will attract social shares, engagement, return visits and healthy advertising revenue.
But, every day your website can face an increasing range of threats. Server problems, slow landing pages, broken links, frustrating mobile experiences, embarrassing spelling mistakes, changing SEO rules, 3rd party services breaking, or security issues that put your publishing business at risk.
To make matters worse, these issues can linger unnoticed, causing visitors to bounce, affecting your search rankings and potentially affecting your relationship with top tier advertisers.
Hexometer helps protect your business by continuously monitoring what others can’t, so you can catch problems before they affect your customers.
Let's look at some of the biggest challenges facing online publishers today and how you can stay one step ahead.
Web browsers dropping 3rd party cookies in 2021 & the impact on the publishing industry
The incoming transition towards blocking 3rd party cookies will likely change the advertising landscape, moving the focus away from automated retargeting and more towards traditional media buying.
As a result, website metrics such as performance, user experience, website health and security will be much more important for advertisers when deciding ad placements and ensuring campaign ROI.
Is your website ready for these changes? With Hexometer by your side you will get instant alerts if something on your website breaks, when spelling or grammar mistakes creep in or when slow or insecure pages are detected.
Google Web Vitals and the future of search rankings for publishers, influencers and bloggers
Consistent website performance across mobile and desktop is going to become a key factor of success this year for publishers. In fact, Google’s focus on web vitals and in particular introducing this as a ranking signal means this will likely positively impact publishers that have fast loading pages, but could cause a drop in traffic for those that have slow loading pages or broken links / assets.
Hexometer monitors your website 24/7 and alerts you when slow pages are detected helping you find the cause of the problem and fix the issues before they affect your search rankings.
Bulletproof your website security
With the rise in cybercrime, it is more important than ever to make sure your website is secure. Cybercriminals are always looking for an opportunity to exploit a vulnerability or a security breach that can lead to data loss, leaked data or your website being blacklisted by the search engines and advertising networks.
Hexometer continually checks if your domain is blacklisted by the leading security authorities and keeps an eye on your security headers, SSL best practices, blacklisted IP’s as well as your homepage for malicious URLs.
Get started in minutes, not days
Start monitoring your website in minutes to catch Availability, Performance, User experience, SEO, Health and Security problems, before they affect your customers business. No code changes or software installs required.
