Having slow page load time negatively impacts on your website ranking in search engines as well as increases the visitors bounce rate.
The ideal website load time is from 2 to 5 seconds. However, about 47% of internet users expect desktop sites to load in 2 seconds or less.

See the data below to have an idea about how slow websites hurt your conversion:

  • up to 3 second Load Time – 32% Bounce rate increase
  • up to 5 second Load Time – 90% Bounce rate increase
  • up to 6 second Load Time – 106% Bounce rate increase
  • up to 10 second Load Time – 123% Bounce rate increase
    source: 2017 Google/SOASTA Research

In order to truly take advantage of this information, you must understand where your current site stands. Check your website with Page Load Analyser to get detailed insights regarding your website load performance.

The results of Page Load Analyser:

  • First Contentful Paint
  • First Meaningful Paint
  • Speed Index
  • Time to Interactive
  • First CPU Idle
  • Max Potential First Input Delay
  • Estimated Input Latency
  • Eliminate render-blocking resources
  • Properly size images
  • Defer offscreen images
  • Remove unused CSS
  • Serve images in next-gen formats
  • Preconnect to required origins
  • Server response times are low (TTFB)
  • Avoid multiple page redirects
  • Avoids enormous network payloads
  • Serve static assets with an efficient cache policy
  • Avoids an excessive DOM size
  • Minimize Critical Requests Depth
  • User Timing marks and measures
  • Reduce JavaScript execution time
  • Minimize main-thread work
  • Keep request counts low and transfer sizes small
  • Network Round Trip Times
  • Server Backend Latencies