Insider Guides

The true cost of website downtime & how to mitigate it’s impact

how to mitigate website's downtime

It’s your webmaster’s worst nightmare, and surprisingly affects most online businesses at one point or another regardless of their size. What matters though is understanding that server issues and errors will happen and putting in place a pragmatic plan to mitigate or at least minimize the cost of the impact. Let’s look at how downtime […]

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What is the impact of website performance on eCommerce conversion rates?

impact of web performance on ecommerce conversion rate

Conversion on an e-commerce site is the most critical metric you should be focusing on. You will often hear the need to optimize your website speed, but how big of a factor is page load speed when it comes to conversion rate? Well it turns out it’s rather big… So quick refresher for those new […]

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The 18 best tools to measure and track your website performance

Testing web performance

Analyzing your website can tell you a lot of interesting information. A tool can show the speed of your website; how images might be affecting its performance; insights into your script, JavaScript, and CSS; how your Content Delivery Network (CDN) is performing; and, last but not least, the functionality of your HTTP headers. By getting […]

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Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies

top seo mistakes

A study from Reboot Online revealed that many of the top marketing agencies in the UK had made mistakes when it came to SEO. Of the top 30 companies profiled, 5 common mistakes were found. ChrisCMO & Co-founder Helping entrepreneurs automate and scale via growth hacking strategies. Follow me on Twitter for life behind the […]

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