Using SEO can give a website great momentum. Yet despite this, many businesses often want to take a break from using SEO. This is a mistake. Once a business stops supporting its page with optimization, the site can start going in the wrong direction, which is a difficult situation to fix. Let’s find out what happens when you stop doing “SEO”.
When you stop publishing fresh content, you stop targeting new terms on a regular basis, resulting in less new keyword rankings and less traffic. In addition, the number of links you earn will decrease when you stop making new pages that can be linked to, which discourages people from searching for you on Google. Google views a high volume of searches as a sign of quality. Ultimately, this will affect your ability to capture new visitors and adding them to your remarketing audiences, push notifications and email lists. Your social media traffic and shares will also be affected because when you stop making new content, there is less shareable material.
One solution is to keep building new pages, though this can difficult for some industries. But focusing on this activity will pay off, and businesses should always be targeting new terms that can be converted into landing pages for paid search and paid media, which can boost quality score on the page side and conversion rates.
A webpage’s SEO can also be disrupted by technical problems, which are not uncommon. By ignoring potential issues, you might generate duplicate content, block your website with robots.txt, or you may accidentally push your developmental site into the index. Fix problems as they occur. Otherwise, they will add up and affect your business’ ability to compete.
On average, a page’s traffic can be increased by 10-30% if its content is refreshed. This results in Google noticing the new content and ranking it higher. A page can be updated and refreshed in many ways, such as adding a FAQ to it, using a new page template, updating facts or dates, adding links to other articles, or through making the text longer. Overall, this new content should be added while keeping what people are searching for in mind, ensuring that the extra content translates to added value.
Stopping SEO can also negatively impact your backlink profile. Keep on top of spammy links and update your disavow file regularly. If you are in a particularly competitive industry, consider doing this once a week. This will keep your website’s ranking healthy, and you will be aware of when competitors are trying to do negative SEO on your site, and you will get Google alerts from sites hacked by malware. Furthermore, you can also keep an eye on whether a rival has stolen your original content.
As the business grows, SEO should grow at the same pace. In summary, being mindful of the above steps can improve your bottom line.